When the pandemic disengaged urban and rural children from physical classroom to formal education, this campaign was about using drawing as a way of expression to children stuck at their homes. Successfully implemented across 15 states.
From the time 8 years old Kartik found out that that everyone in his class was going to get brand new shiny shoes the next day, he couldn’t wait for the day to end. He woke up a little earlier than usual that morning got ready and ran to school.
From the time 8 years old Kartik found out that that everyone in his class was going to get brand new shiny shoes the next day,
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