This story goes back to the proverbial wisdom of ‘if life gives you a lemon, make a lemonade out of it..’ Goonj innovatively turned a potential problem of used flex banners, on its head by creatively using this waste to address the challenges of people we work with.
Banners are a necessary evil and despite being a nuisance in terms of disposal,
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The women at Goonj show us the best of who we can be. And that’s why this story is closer home than you imagine…This may sound odd to you at first since most of the women at our processing centers are unlettered, hailing from far flung villages of India. But don’t let that fool you.
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We live in a disaster-prone area. High tide is a regular phenomenon here. This mangrove wall is our only shield from disasters,” says Thakur Das Burman, from Kalitala village in the Sunderbans (West Bengal), looking at the tree-lined expanse in front of him.
A mangrove is a shrub or small tree that grows in coastal saline or brackish water.
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