To recognize and value the potential of local resource and traditional wisdom of people.
Values & Guiding Principles
Values
- To recognize and value the potential of local resource and traditional wisdom of people.
- To focus on the receiver’s dignity instead of the donor’s pride.
- To promote circular economy by ensuring maximum use of each material.
- To collaborate with partner organizations to increase effectiveness and scale.
- To view every entity as equal stakeholder in the process of development rather than observing hierarchical relationships.
- In the race of development we all are too focused on machines i.e. the big, known issues, ignoring the needles- the most important basic needs.
At GOONJ our focus is on the needles.. i.e the small neglected needs while the world focuses on the big machines. With a large scale civic participation, it is becoming a big people’s movement for development.
Goonj is creating a parallel economy which is not CASH based but TRASH based, where every work doesn’t have to wait for money; instead huge quantities of old re-usable material is turning into a valuable resource. Over the last two decades, a parallel economy is emerging
Our Design and Strategy Principles
- Building and maintaining a connection of empathy, dignity and valuing between the issues of the poor and the rich..
- Leveraging and empowering already available resources, wisdom, time, skills and efforts of people.
- Approaching complex and interwoven challenge of poverty and discard in a human-centered and community driven way.
- Equipping end users in cities and villages to thrive and evolve sustainably.
- Listening deeply to our rural communitieswith humility, treating people with dignity and respect.
- Working alongside. We facilitate, nudge and empower our partners and communities environmentally and socially to infuse new life and vitality into their communities.
- Being responsive. We are constantly learning, incorporating and addressing from the reality of changing communities, contexts and deepening relationships
- Evolving solutions with, not for the communities we work with.
- Rooting Ideas in Community. Our on ground strategies are built from the context, cultures, knowledge, wisdom, resources, needs, and aspirations of the rural communities we work with.
- Principles Driven. Our reflection, decision-making and action, in the face of complexity and uncertainty is driven by our guiding principles.