Goonj’s winter campaign


1. Organise virtual / in-person sessions in corporates, institutions and RWAs to create awareness about the work of Goonj.

2. Create a space for art that encourages visitors to participate in a competition on the theme ‘Winters and Climate Change’.

3. Children in the society could organize a Nukkad Natak / Street Play to create awareness about ‘Winters and Climate Change’.

4. Walk.. Talk.. Walk.. Talk..is Goonj’s Walkathon to create awareness 3-4 days prior to the collection drives in your area.

5. Wooly Karaoke Night: Organize a “Wooly Karaoke” or simply hold camps where participants can sing their hearts out while dressed in their funniest winter attire. Entry fees or winter clothing contributions will go toward the cause.

6. ‘Meme Your Warmth” Challenge: Launch a “Meme Your Warmth” challenge on social media where people create and share funny winter-themed memes. Encourage participants to contribute and challenge their friends to do the same.

7. Weave a sweater/muffler/any winter outfit and contribute at the nearest dropping point

8. Sarees Challenge : Have a personal target to collect 50 sarees from friends and family and contribute


1. Your little change can bring a big change– Make your own Goonj Kee Gullak by upcycling items in your home. Keep it on your desk, in your kitchen or gift it to your children or parents. Raise funds by filling the gullak! This video shares more.

2. “Your extra is someone else’s need” – Raise funds at the crowd funding page of Goonj. Motivate people in your network to support us!

3. Encourage corporate employees to contribute a portion of their salary and support us in various initiatives. . Sign up by writing to [email protected]

4. Become a part of ‘Team 5000’ family of people who commit a monthly amount. If you are one of the 5000, do get in touch with us by writing to [email protected]

5. While your customers happily pay at the counter / website while checking-out, leave them with an emotional parting experience by giving an opportunity to contribute to Goonj. This could also be curated into a nationwide giving at all outlets/ online stores of your brand. For more details write to [email protected]

6. Bring action and fun to your fundraising !! Here are a few ideas that could be taken up during Goonj’s festival of giving, to make it more interactive & vibrant

For more details, write to [email protected]

Glimpses of Odha Do Zindagi

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