Not Just a Piece of Cloth

Background 

Menstruation is often termed as a 'Women's Issue' worldwide but how often have we heard it being termed as a Human Issue. Menstruation is a basic biological process and a monthly occurrence for women and girls. Yet majority of the menstruators in village India are denied the right to manage their menstrual cycle in a dignified and healthy way. For them this struggle becomes bigger as they also struggle for a basic piece of cloth for their menstruation every month in an environment of strong silence and shame around this issue.  In such a scenario they end up using rags, ash, newspapers, jute bags, used pads, sand in dire compulsion or worse they using NOTHING. This all pervasive taboo around this basic need is present in the cities and villages of India which prevents women from even voicing their menstrual challenges.
 

Our Approach

• Breaking the culture of shame and silence around menstruation for the last women in rural and slum India to speak up on what’s bothering them. 

• Addressing their menstrual hygiene challenges with a Triple A approach on Access, Awareness and Affordability.

• Engaging women in prioritizing and addressing their own challenges. 

• Motivating urban masses to contribute cloth for making ‘MY Pads’, cloth sanitary pads for women who struggle even for this basic.

• Creation of an enabling ecosystem for women health and hygiene