To recognize and value the potential of local resource and traditional wisdom of people.
Values & Guiding Principles
Values
- To recognize and value the potential of local resource and traditional wisdom of people.
- To focus on the receiver’s dignity instead of the donor’s pride.
- To promote circular economy by ensuring maximum use of each material.
- To collaborate with partner organizations to increase effectiveness and scale.
- To view every entity as equal stakeholder in the process of development rather than observing hierarchical relationships.
- In the race of development we all are too focused on machines i.e. the big, known issues, ignoring the needles- the most important basic needs.
At GOONJ our focus is on the needles.. i.e the small neglected needs while the world focuses on the big machines. With a large scale civic participation, it is becoming a big people’s movement for development.
Goonj is creating a parallel economy which is not CASH based but TRASH based, where every work doesn’t have to wait for money; instead huge quantities of old re-usable material is turning into a valuable resource. Over the last two decades, a parallel economy is emerging
Our Design and Strategy Principles
- Building and maintaining a connection of empathy, dignity and valuing between the issues of the poor and the rich..
- Leveraging and empowering already available resources, wisdom, time, skills and efforts of people.
- Approaching complex and interwoven challenge of poverty and discard in a human-centered and community driven way.
- Equipping end users in cities and villages to thrive and evolve sustainably.
- Listening deeply to our rural communitieswith humility, treating people with dignity and respect.
- Working alongside. We facilitate, nudge and empower our partners and communities environmentally and socially to infuse new life and vitality into their communities.
- Being responsive. We are constantly learning, incorporating and addressing from the reality of changing communities, contexts and deepening relationships
- Evolving solutions with, not for the communities we work with.
- Rooting Ideas in Community. Our on ground strategies are built from the context, cultures, knowledge, wisdom, resources, needs, and aspirations of the rural communities we work with.
- Principles Driven. Our reflection, decision-making and action, in the face of complexity and uncertainty is driven by our guiding principles.
Our Values
To focus on the receiver’s dignity instead of the donor’s pride.
...
To promote circular economy by ensuring maximum use of each material.
...
To collaborate with partner organizations to increase effectiveness and scale.
...
To view every entity as equal stakeholder in the process of development rather than observing hierarchical relationships.
...
In the race of development we all are too focused on machines i.e. the big, known issues, ignoring the needles- the most important basic needs.
