What We Do | GOONJ..a voice, an effort

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'CNN-IBN'- Real Heros Award

Activist Journey

Short film on GOONJ..

GOONJ.. wins the prestigious Deutsche Bank Urban Age Award            In New York Times:Bridging the clothing divide            Not Just a piece of cloth by Tehelka


1. Ready to use material
2. School material
3. Washable – repairable
4. New/Export Surplus
5. Waste material

Broad categories

1. Ready to Use material

Value Add

  • Rigorous sorting based on gender, size etc.
  • Take out under garments, dirty, torn, oversized, western outfits.
  • Making complete sets
  • Add a string with suit (over 50% ladies suits are donated without a string)
  • Coding- based on item and quantity
  • Dispatch- based on geographical and cultural need. For example : half sleeved shirts with a little check to South India, salwar suits to muslim dominated areas or hills, and gowns to West Benga l- ensuring optimum utilization of the material as in West Bengal women in villages wear a gown in the day time also

Use as Resource

Under Cloth for work -
  • Infrastructural change – for village development activities like repairing of roads, desilting of water bodies, etc.
  • New activities – like making a school structure or developing boundary wall with bamboo/ other local resources, plantation etc
  • Behavioral change – cleanliness drive, clothes given as incentive after regular monitoring of behavioral change in personal hygiene habits.

2. School Material

Value Add

  • Take out common uniform colours while sorting general clothing.
  • Packing- based on colours and same kind of uniforms.
  • Dispatch- based on matching needs in terms of numbers, size, dress colours.
  • Separate packing for mixed colours to be used class wise in non-formal schools.

Use as Resource

  • Motivation for kids
  • Works not only as uniform but as a pair of general clothing also.
  • Given to kids under School to School initiative as reward for maintaining hygiene, punctuality, discipline etc.

3. Washable/Repairable

Value Add

  • Taken care at our end- right from washing to changing zip/elastic, repairing collar etc.
  • Extra efforts on Saris & Woolens
    (demand is much more than supply).

Use as Resource

  • To create employment (like a truck load is given to people to wash in Vellur district and the washing cost to be paid by the end beneficiary, hence no burden on GOONJ, employment to many people and cloth at a minimal cost to people

4. New/Export Surplus

Value Add

  • Take out relatively new and best clothes separately
  • Sorting of export surplus in different categories i.e. which can be used in villages or good for urban markets or useless for both but good for making products



Use as Resource

  • New Cloth – Make a complete set of male/female clothes along with bed sheets, blankets etc to support marriage time shopping in poor families.
  • Export surplus - used for raising funds for GOONJ by selling through stalls or promoting among volunteers. Based on area trends,material is sold in different cities. Unusable material is converted into products for urban markets to raise resources for GOONJ.

5. Waste material

Value Add

Sorting of torn/useless clothes in many categories

  • Cotton- suits, bed sheets, blouse, petticoats etc. for sanitary napkins
  • Jeans & trousers- for school bags
  • Saris for school/yoga mats
  • Chunris- for string
  • Children clothes- front portion to be added as design in bags
  • Ladies suits- front portion to be added as design in bags
  • Old T-shirts and other hosiery items- to make undergarment for women
  • Old non cotton bed sheets, towels, sofa covers- for making bags
  • Colorful clothes- to develop a range of products
  • Western clothes- for adding design and color in products
  • Over size- inappropriate for rural population is cut into pieces for various products
  • Old shirts/ non cotton material to make sheets and covers for baby beds
  • Jeans/pants are converted into half pants and the rest is used for school bags
  • Zips and buttons are removed before further cutting for reuse
  • Even the small strips are used in making school. yoga mats.
  • The last bit of small pieces is converted into mattresses for babies.

Use as Resource

  • School bags – sponsored by urban people for rural kids – GOONJ generates money, old material is put into use, sponsor finds it cost effective means more beneficiaries in the same amount and village kid get a durable bag
  • Napkins are provided to women under our initiative Not just a piece of cloth
  • Ladies under garments- made out of old t-shirts and other hosiery clothes are for women, to be given with napkins as half the women population there can’t afford/don’t use a panty
  • Mats - are sold in urban markets as Yoga mats and goes as sponsored item in rural//slum India as School mats
  • Bags - Right from mobile covers, pouches, wallets, coaster sets to a range of fancy bags are developed out of waste material to raise funds for GOONJ.
  • Zip & buttons- taken out of useless material is used in mending/ repairing of clothes and is also used for school bags and other products to cut the cost.
  • Baby beds – made of ultimate waste, where we use the last inch of cloth is for children, especially in colder regions to save them from winters.

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